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of consumers. you can tell samsung is the giant of this industry by the sheer scale of its enormous stand, which has taken a whole month to build. it shows off its dominance in everything from smartphones where it is the global market leader to smart fridges. but of course, it's televisions where the giants of this industry try to show their appliances. the screens get bigger every year. this one is 110 inches across. but samsung has another trick, a 3-d screen which can show two different programs at the same time. the screen appears blurred, but look through the glasses and it becomes clear. >> it's all about screens, smartphones and how you connect them all together. >> reporter: and the car industry has brought lots of new ideas to vegas. this lexus research vehicle effectively drives itself. sensors judge when it's getting too close to other cars and apply the brakes. you don't see a day when i'll be able to sit in the back seat and let the car do the work? >> i would prefer you didn't do that. i would prefer you drove and the car made you a better driver. >> reporter: some of the ga
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